Agency: Freelance Project (done at home remotely)
The Ask: Helping my father rebrand himself using his iconic look.
The Challenges: My father dearest is a hard-working man, in fact, too hard working. He wakes up every day at 4 am in the morning to drive from Italy to Switzerland for his job. It's time for a change of scenery for his health, and he needs a business card to represent himself.
The Big Idea: My father is a recognizable man, and he wears an iconic look every time I go visit him in Italy – A bright orange shirt and his shiny bald head. Using those components, I used my illustration skills to create a business card he can comfortably pass around with his friends and colleagues, and have a great laugh about it too.
My Role: Graphic Designer