Agency: Passion Project (done at home remotely)
The Ask: Create a concept for the official Coachella app for their 2020 festival.
The Challenges: Coachella was getting canceled across social media for not being environmentally friendly. Every year more than 5,000 people gather at this festival and leave a huge masses of garbage surrounding the Coachella Valley in the Colorado Desert.
The Big Idea: What if you where to remind people of the beauty of Coachella, so they have a little more consciousness about the decisions they make while attending the concert? The concept is simple, give people freedom and acess to create their own personalized Coachella filter in the response that they explain what Coachella means for them. Photos can immidiatly be shared among social media with the #Coachella2020.
My Role: Art Director & Graphic Designer
