Agency: DDB Health | 4A's MAIP Internship
The Ask: Create social media design for DDB Health's NYC #dearblanks Series
The Challenges: DDB Health has a reputation for courage, curiosity, generosity, and grit. They might be a huge agency but represent themselves as a small family. They wanted to create a series of Instagram posts on which showcased being greatful for the smallest things in life.
The Big Idea: We asked workers in DDB Health to fill out a form on the small objects that they are greatful for every day of their lives. Some answered food, some others objects, and some even mentioned apps. I was on task to take those answers and create a simple Instagram post with handmade illustrations. The result: a heart-warming post that everyone can relate to.
My Role: Graphic Designer & Illustrator