This is a three magazine advertising campaign for IKEA made for a College Class in Spring 2018. The concept being it was inspired by the Casper subway ads showing word puzzles for the audience to read and figure out. I used symbols through the campaign. On the second page of the magazine ad, I added a sentence relating to the image.
Eye: symbolizing the freedom of the audience to search and look around
Key: symbolizing they key to your problems
The letter A: I specifically chose that font to create an illusion of money being saved in a coin-slot/piggy bank.
I designed this campaign using both Adobe In Design and Illustrator. All of these prints are 10.5 x 11 inches, standard USA magazine size.